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Who are Labyrinth Marketing
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What We Do and How We Do It

Labyrinth is a capability and strategic marketing consultancy. We work with brand-driven businesses and agencies from start-ups to blue-chip, across multiple sectors including FMCG, consumer goods, retail, public sector, pharmaceuticals and more recently, B2B. We identify market and growth opportunities, set the long term vision and goals and then deliver bespoke solutions to step change a brand’s growth.

We provide branded businesses and agencies with hands-on problem solving, long-term strategic planning, step change project management, pitch support, additional resource and capability and training programmes – exactly the support and guidance required to help guide you through the marketing maze.

We are hands-on, collaborative and flexible and work with businesses in the way that suits them best; as external consultants, as an outsourced marketing department, or in close collaboration, working alongside your team. Find out what makes us different.

Marketing can sometimes feel like a maze – you know where you want to finish but you aren’t quite sure how to get there, or maybe you do but you don’t have the resource or capability at this moment in time. At Labyrinth Marketing we can help you to navigate the maze, solving problems and creating opportunities along the way!

Labyrinth presentation

How We Can Help

Brand Planning Refreshed

Step change your brands.

Strategy & Implementation

Bringing plans to life by leading cross.

Training & Capability

Empowering teams to deliver through training.

Agency Support

Supporting agencies to deliver clients’ brand growth aspirations.

Mentoring & Coaching

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To ensure that no brand growth opportunity is missed because of lack of capability or resource.


They seamlessly fit into the wider team and truly feel like an extension of our organisation – a trait that is really unique and therefore makes Labyrinth so highly recommendable.

Richard Cooper
Head of Category & Insights, British Pepper & Spice

Labyrinth were strategic, organised, pragmatic and rigorous in their approach. Commercial targets reached only 22 months into a 5 year step change brand plan.

Rachael Bouch
CEO, Pukka Pies

I would unhesitatingly recommend Abigail and her team to the industry for capability training and knowledge with a clear understanding of what marketers need to do the job.

Carey Trevill
Marketing Industry Expert (previously Managing Director of IPM)

Labyrinth helped us identify what we needed, managing our expectations, delivering within our timelines and overcoming any obstacles.

Michael Laws
Trade Marketing Manager, SodaStream UK

I have worked with 100’s of consultants… the very best – LISTEN ACTIVELY, THINK CAREFULLY and ADVISE HONESTLY. Abby at Labyrinth is the very best… and what’s more she’s lovely to have around!

Alistair Mitchell

They very effectively applied deep understanding of marketing processes to challenge, shape and guide our thinking.

Brian Green
Multichannel Marketing Excellence Director, GSK

Our Clients

Brands We Have Worked With