Author Archive | Labyrinth Marketing

Abby photo

Talented Ladies Club Interview with Abigail Dixon

Our Founder and Director, Abigail Dixon, was recently interviewed by the co-founders of the esteemed Talented Ladies Club, a website for women and mothers who are passionate about their career or business. The interview gives you an insight into Abigail’s inspiring career path and focuses on how hiring employees on a flexible basis has enabled Abby to […]

Continue Reading

When to Rebrand?

Whilst chatting to a friend of mine recently she mentioned that she had decided to rebrand her restaurant business. When I asked her the reasons behind her decision, she told me that one of her colleagues had simply suggested it was time to refresh the brand. But why now? This business has been going from […]

Continue Reading


Four letters that you’re inevitably hearing a lot of lately… but what does GDPR mean and how will it affect your business? The General Data Protection Regulation (GDPR) will become law on 25th May 2018 and will affect all businesses across the UK and Europe. With the use of expressions like ‘dramatic’ and ‘radical changes’ […]

Continue Reading
Labyrinth Marketing networking event

Labyrinth Marketing – Creating Space to Network

Labyrinth Marketing hosted a successful networking event last week. Our guests spent the evening relaxed with treatments, recharged with refreshments and inspired by Hannah Martin, founder of The Talented Ladies Club. The event was centred around the challenges facing women in the workplace and the importance of taking time for ourselves, and very much echoes […]

Continue Reading
Business Branding Experts

Business Branding – The Experts Have Their Say

The Labyrinth Marketing team of business branding experts recently joined forces with fellow marketeers for a collaborative post which has been published by USBMakers . Our director shared her insights into the complexities of branding and discussed the role of branding within the marketing function. Covering a range of topics including brand guidelines, maintaining a brand, and […]

Continue Reading

Success for BRITVIC team

Across these four markets, the company has developed a strong portfolio of its own iconic brands, including Robinsons, Tango, J2O, drench, MiWadi, Ballygowan, Teisseire, Fruité, Maguary and DaFruta. In addition, in GB and Ireland, the company produces and sells a number of PepsiCo’s famous soft drinks brands, including Pepsi, 7UP, SoBe and Mountain Dew, under […]

Continue Reading

CIM Marketing New trends

“Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” The official academic definition from CIM (The Chartered Institute of Marketing). This means the ideas, the brand, how you communicate, the design, print process, measuring effectiveness, market research and the psychology of consumer behaviour all count as part of the bigger […]

Continue Reading