Author Archive | labyrinth


The people behind the brands

I had a lovely reminder last month of why we love what we do. At the International Food and Drink Event (IFE) in London Excel, I had expected to see a few familiar established brands and many start-ups operating on a small scale with home-made looking samples. I was interested to spot any innovations and […]

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Labyrinth WINS Best Marketing Agency Award

We’re thrilled to have been awarded Best Marketing Agency 2018 at the BOC Marketing & PR Brilliance awards and described as role models in excellence. Our win is a fantastic recognition to end a successful year, having built our client list to include brands such as Pukka Pies, Ferrero and British Pepper & Spice, educational […]

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Labyrinth Marketing nominated as finalist in Marketing & PR Brilliance Awards 2018

  We’re thrilled to announce that Labyrinth Marketing has been selected as a finalist in the Best Marketing/PR agency category at the BOC Marketing & PR Brilliance awards. The national awards are open to advertising agencies, in-house marketing teams, design consultancies, digital agencies, PR companies and integrated agencies, so we’re very proud to have been […]

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How agencies can increase their pitch success: 4 pitfalls to avoid during the pitch process

We have been involved in a number of pitches recently, both representing the client to manage the agency selection process and supporting agencies in their responses. Subsequently we’ve noticed some disturbing recurring themes, both in proposals and in the run up to the pitch… pitfalls that can easily be avoided. TOP TIPS FOR AGENCY PITCH […]

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Do You Love What You Do?

I’ve always been passionate about marketing as a profession and I’m lucky enough to say, “I simply love what I do”. The second I was offered the opportunity to give back to the industry through training (over a decade ago now) I jumped at the chance. This, as well as mentoring, has allowed me not […]

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How do you create a joined-up marketing strategy?

CIM Members’ Magazine, Catalyst, recently asked five marketing professionals including our Founder and Director, Abigail Dixon, to share their views on how to create a joined-up marketing strategy. Drawing on her own experiences of developing successful strategic plans to step change a company’s growth, across a wide spectrum of brands and industries, Abby shared some […]

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Isn’t Digital Just Part of Marketing?

‘Digital’ fascinates the inner marketing geek in me. Most marketing trends or approaches come and go – usually in a two-year cycle. We’ve had relationship marketing, corporate social responsibility (CSR), the opt-in legislation and more recently, GDPR. The adoption of new trends usually follows the same pattern… latest approach released, sense of urgency to learn […]

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Training at the Institute of Promotional Marketing (IPM)

Diploma Immersion Day, Thursday 19th October. The IPM is the leading professional body for the Promotional Marketing industry representing promoters, agencies and service partners engaged in promotional marketing. As well as protecting and supporting the industry, the IPM offers a renowned training programme with qualifications and courses that have helped form the basis of Promotional […]

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