Author Archive | labyrinth


How do you create a joined-up marketing strategy?

CIM Members’ Magazine, Catalyst, recently asked five marketing professionals including our Founder and Director, Abigail Dixon, to share their views on how to create a joined-up marketing strategy. Drawing on her own experiences of developing successful strategic plans to step change a company’s growth, across a wide spectrum of brands and industries, Abby shared some […]

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Isn’t Digital Just Part of Marketing?

‘Digital’ fascinates the inner marketing geek in me. Most marketing trends or approaches come and go – usually in a two-year cycle. We’ve had relationship marketing, corporate social responsibility (CSR), the opt-in legislation and more recently, GDPR. The adoption of new trends usually follows the same pattern… latest approach released, sense of urgency to learn […]

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Training at the Institute of Promotional Marketing (IPM)

Diploma Immersion Day, Thursday 19th October. The IPM is the leading professional body for the Promotional Marketing industry representing promoters, agencies and service partners engaged in promotional marketing. As well as protecting and supporting the industry, the IPM offers a renowned training programme with qualifications and courses that have helped form the basis of Promotional […]

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How to develop a strong brand proposition – CIM Talk

  Wednesday 18th October at 6pm, University of East London, Stratford Campus. Labyrinth’s founder and CIM Course Director and Trainer, Abigail Dixon, will be giving a talk on How to develop a strong brand proposition on Wednesday 18th October at the University of East London, Stratford. This is the latest in a series of events being held by the […]

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