Ep #18. This episode explores the technical skill and value of brand purpose; what it is and how it manifests in an organisation. In conversation with Kim Gelling of Ella’s Kitchen, Abby explores why brands who are focused on a ‘greater good’ find greater connection with their employees and consumers alike and how brands can embed purpose-led strategies that deliver. With plenty of tangible examples, this episode gives a real insight into how a hugely successful purpose-driven business is delivering value inside and out.
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