Episode #32. ‘How to make an impact’ is the soft skill for marketers in this episode. Many of us will know it’s not only ‘what you say’, but ‘how you say it’ that conveys your message. But have you ever thought about exactly what impact you’d like to leave your audience after you’ve left the room and aligning your body language, vocal qualities and content to meet that? Abby’s guest expert is the Impactologist, Martin Brooks who is a communications coach, author, fellow trainer at CIM and will be releasing his card deck “Body Language Decoder” in October. He shares what qualities make an impact, knowing your audience’s ‘hot buttons’ and the secret trick to have up your sleeve to create impact that sets you apart.