Your Javascript has been disabled, please enable Javascript to experiance the site as intended.
The Whole Marketer Podcast – Episode 43 - Labyrinth Marketing
Labyrinth - logo - mobile

The Whole Marketer Podcast – Episode 43

Challenger Brands with guest Lottie Unwin

 

Episode #43. Challenger brands is the topic in this episode: exploring differences in marketers’ technical and soft skills needed vs established brands. Challengers are brands that enter a category but push against an existing concept or competitor to address pain & gain points of the consumer.

Abby’s guest is Lottie Unwin, ex P&G, ex-Head of Marketing at Propercorn and now Founder of the Copy Club marketing community – supporting over 3000 (and growing) marketers who are under pressure delivering entrepreneurial marketing in fast-growing challengers and start-ups.

In this episode, Lottie shares the difference between a challenger and entrepreneurial brand, the mindset and skills to lead a challenger brand, career high and lows and why challenger and entrepreneurial marketers can benefit from marketing communities.

 

 

 

Host: linkedin.com/in/abigailcdixon/

Guest: linkedin.com/in/lottie-unwin-she-her-7b577742/

 

RELATED ARTICLES

Labyrinth Marketing

The Whole Marketer Podcast – Episode 40

READ MORE
Labyrinth Marketing

The Whole Marketer Podcast – Episode 41

READ MORE
Labyrinth Marketing

The Whole Marketer Podcast – Episode 42

READ MORE
BACK TO BLOGS & PODS