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Agency training to enhance client relationships - Labyrinth Marketing
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Agency Support

Training & Capability

The brief

To create a bespoke training workshop for agency consultants – covering marketing theory, strategy & brand planning from a client’s viewpoint.

Abby presenting next to a whiteboard
Abby presenting at a whiteboard


Using our experience as client-side marketers, we are uniquely placed to train agencies on what clients are looking for in their agency marketers and how to provide the best service.

We devised a training session on some of the fundamentals of marketing theory, strategy & brand planning and where agencies sit within the broader context. The objective of the session was to better equip the team with the knowledge to understand and interrogate client briefs and objectives.


Consultants and Directors




Upskill – developed bespoke agency training content which was delivered on site by an accredited CIM trainer with client-side experience.

Bring plans to life – training incorporated real life examples and client experience, relevant for consultants to apply in their own roles.

Abby presenting at a whiteboard at Farrows
Post-it notes on the wall


  • In-house training session to motivate and empower agency consultants
  • Gained a better understanding of the client’s mindset and business needs
  • Upskilled in how to interrogate their client’s brief, challenging constructively

Abby was incredibly inspiring, and great at keeping the whole room engaged. She made me feel super comfortable and able to ask any questions. I’ll be able to understand our clients better and communicate in a more accurate way. Also the frameworks can help me challenge briefs and structure debriefs.

Consultant, Butterfly London

Case Studies

Find out more about the brands and businesses we have helped.

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What is your challenge?

Whatever your challenge, our diverse cross-sector experience means we can bring you stretched thinking and fresh perspective.

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