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Brand planning and implementation of a long-term strategy - Labyrinth Marketing
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Brand Planning

The brief

To lead the brand development process alongside Pepsi’s in-house team, creating a detailed 18 month brand plan for the UK market.

Cola in two glasses
Cola in a glass


As client-side marketers, we’ve been involved in the brand planning process for many brands and sectors, so we were delighted to support Pepsi’s long-term brand plan for their UK market.

As an extension of the in-house marketing team, we scoped new channels and routes to market, sizing these opportunities and identifying the key actions to allow these opportunities to be fully unlocked.


Marketing team


Upskill – collaborated with the in-house team, showing how to identify growth opportunities in a fairly static market.

Bring plans to life – identified the most effective activation strategies to maximise the spend and EPD required to unlock opportunities.

Variety of approaches – scoped out new opportunities and uncovered additional routes to market for the brand, setting them apart from the competition.

People working on laptops around a table
Cola in two glasses


  • Created and phased plans into a robust 18 month calendar across multiple channels
  • Set the long-term strategic direction
  • Successful management of a complex stakeholder structure, engaging stakeholders and enhancing collaboration for buy-in at all levels

Case Studies

Find out more about the brands and businesses we have helped.

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What is your challenge?

Whatever your challenge, our diverse cross-sector experience means we can bring you stretched thinking and fresh perspective.

CONTACT US to find out more