Brands & Businesses
Board Directors, Marketing Teams and Brand Managers…
We support you to create long-term strategic plans and roll up our sleeves to help you bring them to life.
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Brand Planning
The brief
To lead the brand development process alongside Pepsi’s in-house team, creating a detailed 18 month brand plan for the UK market.
OUR ROLE
As client-side marketers, we’ve been involved in the brand planning process for many brands and sectors, so we were delighted to support Pepsi’s long-term brand plan for their UK market.
As an extension of the in-house marketing team, we scoped new channels and routes to market, sizing these opportunities and identifying the key actions to allow these opportunities to be fully unlocked.
WHO WE HELPED
Marketing team
WHAT WE DID DIFFERENTLY
Upskill – collaborated with the in-house team, showing how to identify growth opportunities in a fairly static market.
Bring plans to life – identified the most effective activation strategies to maximise the spend and EPD required to unlock opportunities.
Variety of approaches – scoped out new opportunities and uncovered additional routes to market for the brand, setting them apart from the competition.
Who We Help
Agencies
Board Directors, Strategy and Account Handlers…
We know what clients need in their agency partners and provide you resource, pitch support and training to be best in class.
Training & Capability
Capability Managers, HR and Training Bodies…
Our accredited trainers share leading tools and techniques, ensuring your team have the skillsets to deliver growth.