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In-depth Market Analysis with Actionable Recommendations - Labyrinth Marketing
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Brand Planning


The brief

Following the acquisition of Thornton’s into the Ferrero brand, Ferrero required additional resource and capability (with a fresh, external viewpoint) to analyse the market opportunities for their new Toffee and Fudge proposition.

Ferrero Fudge
Hand held Ferrero fudge


We reviewed the market and consumer opportunity, utilising a recent U&A study to develop recommendations on how (and where) to unlock profitable growth in a highly competitive and saturated market place.

We achieved this by defining the target audience and providing tactical recommendations for the business to bring to life – in production, staff training etc.

We collaborated with the Insights team to build commercial assumptions to size each of the identified opportunities.


Marketing Director, Marketing Team and Insights Team


Upskill – we shared analysis techniques with the marketing team.

Variety of approaches – during the acquisition, the potential opportunities had been identified but not robustly analysed. We tailored our process to ensure work was not duplicated or lost – delivering time and cost efficiency.

Bring plans to life – although the requirement was not to implement executional tactics, we helped tell the story to Board in a way that they could envisage the growth opportunity.

Ferrero Fudge
Ferrero Fudge


  • Business alignment to understand the growth opportunities
  • Delivered a full report of strategies to unlock-category segments to focus on, target audience and positioning recommendation to provide POD vs. competition
  • Tactical recommendations to bring each to life, brand review, EPD, innovation, outlet experience, range review to maintain and improve listing etc.
  • Worked with Insight and Sales to commercially size each of the opportunities
  • Presentation deck to gain Board buy in

Case Studies

Find out more about the brands and businesses we have helped.

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