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Empowering over 1500 employees globally, with a bespoke capability programme - Labyrinth Marketing
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Training & Capability

The brief

To lead the scoping, creation and delivery of a bespoke marketing capability programme, supporting the roll-out of global multi-channel digital platforms.

Liquid in vials


GSK were looking to invest in digital platforms to provide greater support and communication to their HCPs (health care professionals). In order to successfully embed globally, they needed a bespoke capability programme to ensure employees were trained and empowered on how best to use these digital communication tools.

We began with comprehensive stakeholder interviews with global and local leads to understand their aspirations for the platforms, identified key target audiences and training objectives for each phase. Then we identified the best training methods, created the content and recruited local partners in each region to facilitate the training.


Multichannel Global Excellence Director

Global Launch Excellence Director


Upskill – developed bespoke training content to empower GSK employees to use the new digital platforms – email, click-to-chat, webinar, portal, virtual 1:2:1 and a content engine.

Bring plans to life – pitched, appointed and briefed partners to create training materials for the marketing capability programme and to build a web portal to host all materials.

Variety of approaches – supported global leads in key geographic regions to customise areas of training to ensure relevancy and gain buy-in.

Brainstorming session
Abby & Vicki in a meeting


  • Communicated the training programme to 22 countries, empowering over 1500 GSK employees
  • Step changed GSKs support offering to their customers (HCPs)

Abigail from Labyrinth Marketing has supported a number of our internal marketing projects. She very effectively applied her deep understanding of marketing processes to challenge, shape and guide our thinking.

Brian Green, Multichannel Marketing Excellence Director, GSK

Case Studies

Find out more about the brands and businesses we have helped.

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