Brand Planning

Brand Strategy & Bring To Life

Step Change Projects

The brief

To step-change the strategic thinking of Henkel’s UK Haircare division, by developing a new strategic planning process for U.K. local market and upskill team to embed the new process and develop their long term strategic thinking.

henkel bottles upskill strategic process Labyrinth Marketing

OUR ROLE

What makes Labyrinth different is that we don’t just write a plan/process and leave… we stick around, roll up our sleeves and show what we’re doing and why. Which is what we brought to this project; we combined consulting with training & mentoring to empower the team with the skills and confidence to adopt the new process and develop robust long-term strategic plans.

We started with an audit of previous plans and then scoped a new process: devising templates, timings, check-in points and a series of workshops that provided both the training and the ‘doing’ strategic thinking for each of their brands.

Allowing the team to focus on the strategy, we also provided extra resource to mine recent data sources. We identified key findings (applying the ‘so what?’ and ‘now what?’ stress test) ready to feed this insight into the strategic planning process.

WHO WE HELPED

Head of Marketing

Brand owners and team

WHAT WE DID DIFFERENTLY

Upskill – upskilled the team throughout the planning process, thinking more long-term and able to define strategic tasks, vision and objectives.

Bring plans to life – provided inspiration on how to sell-in and gain alignment with their wider teams and sales force, to make the strategy come to life.

Variety of approaches – introduced templates and built a bespoke process that worked for the local team with the inputs and terminology the team receive from global and agency partners. Efficient use of workshop time that combined both training and hands-on crafting of the strategic plans.

henkel haircare category Labyrinth Marketing

henkel haircare strategy labyrinth marketing

RESULTS

Created a new strategic planning process and templates, to be used for this and future years strategic planning process
5 x Robust strategic plans, across 2 categories
Identified actionable insight through data mining
Upskilled the team in long-term strategic thinking

Who We Help

Brands & Businesses

Board Directors, Marketing Teams and Brand Managers…
We support you to create long-term strategic plans and roll up our sleeves to help you bring them to life.

Agencies

Board Directors, Strategy and Account Handlers…
We know what clients need in their agency partners and provide you resource, pitch support and training to be best in class.

Training & Capability

Capability Managers, HR and Training Bodies…
Our accredited trainers share leading tools and techniques, ensuring your team have the skillsets to deliver growth.