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Upskilling and inspiring future Agency Marketers - Labyrinth Marketing
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Training & Capability

The brief

To advise and lead the development of the new IPM diploma, with the IPM’s training faculty, to define the new syllabus, create syllabus content for face-to-face training for agency marketers completing the IPM Diploma.

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As an Education Consultant for the IPM diploma, Abby provided an education pathway for agency marketers from junior roles to senior roles/MD – with a focus on redeveloping the diploma syllabus. This course has, and is, an invaluable training programme for creative and activation agencies. An essential guide to Account Management, with our ever changing industry, the course needed to hold its credibility and reflect the changes of the industry.


IPM Managing Director

IPM Learning and Development Manager

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Upskill – defined and shared best practice process, for not only training but assessment and moderation methods.

Bring plans to life – worked with subject matter experts to create the training content. Trained the communications team on the benefits of the training to support communications the sell in of the new diploma course and supported to develop a communication push.

Variety of approaches – Participants learn through a variety of learning methods including face-to-face training sessions, exclusive case studies, online learning and individual assessments.


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  • New syllabus launched in 2018
  • Many agencies have undertaken the new and improved IPM Diploma

I was recommended to Labyrinth via brand contact I greatly admired, who unhesitatingly stated Abigail was the right person to lead the mammoth task we'd set ourselves to overhaul the IPM Diploma. Abigail's reputation as both brand mastermind and fearless trainer meant we were all put to the test to explore what we wanted from the project, deliverables expected and challenged to set our sights higher. The result delivered beyond expectations and her exceptionally high standards were evident throughout. With drive and energy that infected us all, she became part of the team seamlessly. Abigail was invited to speak at the IPM's House of Commons Graduation and inspire the IPM's 30 under 30 2018 cohort through her exceptional work at the IPM. In turn, I would unhesitatingly recommend Abigail and her team to the industry for capability training and knowledge with a clear understanding of what marketers need to do the job.

Carey Trevill, Marketing Industry Expert (previously IPM)

Case Studies

Find out more about the brands and businesses we have helped.

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