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CIM Marketing New trends

“Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” The official academic definition from CIM (The Chartered Institute of Marketing). This means the ideas, the brand, how you communicate, the design, print process, measuring effectiveness, market research and the psychology of consumer behaviour all count as part of the bigger […]

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Is the push for soft drink cooling off?

The number of consumers switching to low, no and mid calorie drinks in 2014 speaks volumes for industry’s efforts to meet changing consumer demands. It means almost half of all carbonates sold in the UK are low or no calorie. Added to that sales of bottled water continued to flourish, up 9.3%, and nearly three quarters of […]

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What is branding?

If a brand results from a set of associations and perceptions in people’s minds, then branding is an attempt to harness, generate, influence and control these associations to help the business perform better. Any organisation can benefit enormously by creating a brand that presents the company as distinctive, trusted, exciting, reliable or whichever attributes are […]

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