The Institute of Promotional Marketing has published an IPM Bitesize article written by our Director, Abigail Dixon.
Packed with practical tips that are based on real experience, Abby shares her view on how marketing agencies can become true collaborative partners with their clients, through understanding how the role of brand marketers is changing and how agency marketers can best support them.
Read the article here
Abigail is an Education Consultant for the IPM and regularly delivers training to their agency members. Having led a team of industry marketers to update and reinvigorate the IPM diploma syllabus in 2018, Abigail provides training for IPM diploma course modules, as well as judging entries for the IPM Awards.
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