How do you create a joined-up marketing strategy?

CIM Members’ Magazine, Catalyst, recently asked five marketing professionals including our Founder and Director, Abigail Dixon, to share their views on how to create a joined-up marketing strategy. Drawing on her own experiences of developing successful strategic plans to step change a company’s growth, across a wide spectrum of brands and industries, Abby shared some […]

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Isn’t Digital Just Part of Marketing?

‘Digital’ fascinates the inner marketing geek in me. Most marketing trends or approaches come and go – usually in a two-year cycle. We’ve had relationship marketing, corporate social responsibility (CSR), the opt-in legislation and more recently, GDPR. The adoption of new trends usually follows the same pattern… latest approach released, sense of urgency to learn […]

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Training at the Institute of Promotional Marketing (IPM)

Diploma Immersion Day, Thursday 19th October. The IPM is the leading professional body for the Promotional Marketing industry representing promoters, agencies and service partners engaged in promotional marketing. As well as protecting and supporting the industry, the IPM offers a renowned training programme with qualifications and courses that have helped form the basis of Promotional […]

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How to develop a strong brand proposition – CIM Talk

  Wednesday 18th October at 6pm, University of East London, Stratford Campus. Labyrinth’s founder and CIM Course Director and Trainer, Abigail Dixon, will be giving a talk on How to develop a strong brand proposition on Wednesday 18th October at the University of East London, Stratford. This is the latest in a series of events being held by the […]

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Abby photo

Talented Ladies Club Interview with Abigail Dixon

Our Founder and Director, Abigail Dixon, was recently interviewed by the co-founders of the esteemed Talented Ladies Club, a website for women and mothers who are passionate about their career or business. The interview gives you an insight into Abigail’s inspiring career path and focuses on how hiring employees on a flexible basis has enabled Abby to […]

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When to Rebrand?

Whilst chatting to a friend of mine recently she mentioned that she had decided to rebrand her restaurant business. When I asked her the reasons behind her decision, she told me that one of her colleagues had simply suggested it was time to refresh the brand. But why now? This business has been going from […]

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Four letters that you’re inevitably hearing a lot of lately… but what does GDPR mean and how will it affect your business? The General Data Protection Regulation (GDPR) will become law on 25th May 2018 and will affect all businesses across the UK and Europe. With the use of expressions like ‘dramatic’ and ‘radical changes’ […]

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Labyrinth Marketing networking event

Labyrinth Marketing – Creating Space to Network

Labyrinth Marketing hosted a successful networking event last week. Our guests spent the evening relaxed with treatments, recharged with refreshments and inspired by Hannah Martin, founder of The Talented Ladies Club. The event was centred around the challenges facing women in the workplace and the importance of taking time for ourselves, and very much echoes […]

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