Setting the long-term commercial strategy for your brands and businesses. Whether this is because of a turnaround, preparing for sale or a desire to step change the growth, we are here.
Bring the plans to life
Having written the strategy or as stand-alone ‘step change projects’* we can lead key initiatives to deliver growth from building innovation pipelines, brand positioning, to finding you new agency partners. (*What we like to call ‘step-change’ projects; making significant, positive change for your business).
If you have a project or a challenge that needs immediate resource, we’re happy to roll up our sleeves and become an extension of your team. With our committed, can-do attitude, we’ll work in a way that suits you best and can also support your recruitment process and mentoring of the person that will come in to the role in the long-term.
Through our Brand Planning Refreshed programme we can provide an external view/new insight, stretch your thinking as part of your existing process, or establish a new process – take the headache away and set up a new way.
Build market leading marketing teams
From setting the vision for the marketing, to defining the competencies and capabilities that will deliver this through a clear and motivating capability framework. We can help you embed this with your organisation by setting job specs, role profiles, assessment audits and training to close the gaps. Plus formalise internal processes to bring these competencies to life.
Training & Capability
We can train you and your teams as a stand-alone project or programme to support the team with the technical and also soft skills to deliver the required work streams or change. Our accredited trainers train across the spectrum from marketing strategy to digital marketing and KPI’s and ROI.
Coaching & Mentoring
We’ll give you the headspace and/or advice you need to take the strategy or projects forward to tackle day-to-day internal politics, brand challenges or situations. Or even time for you to think about what’s next for you or your team. We are at the end of phone, whatsapp, Zoom or face to face, whenever you need us.
To provide a client side view, strategic thinking or up skilling agency teams to become true strategic agency partners and meet client changing needs.
What’s Your Challenge?
How we do it
We support and empower the people behind the brands, businesses and agencies
Marketers are at our heart. We love what we do and genuinely care about individuals and teams behind the brands. We are passionate that they lead successful brands, but more importantly feel empowered and fulfilled personally and professionally in their careers.
And we get results
We understand the pressures to deliver commercial growth, as well deliver short and long term return on investment. Our strategies are commercially focused and results-orientated, stretching yet realistic. We strive to step change your commercial performance, as we have done in our own client-side careers and for our lovely clients – check out some of our case studies.
We’re different to other marketing consultants
We are just as concerned about you as a person as we are as you as a marketer or marketing team to deliver- as an accredited coach and Mentor we give you the support, encouragement, space, advice, empowerment to bring these step change projects and plans to life as well as being at the end of the phone for support with your day to day challenges.
Down to earth, no egos, lovely people who simply love what we do.
We are here to empower and support you.
We’re different as we up skill individuals as well as deliver business objectives and commercial results as we go. We show you what we are doing and why we are doing it, so you can use our tools and techniques should you choose to in the future.
We become an extension of your team
‘With you and for you’ we are hands on, collaborative, flexible and work with your business or agency in the way that suits you best; as external consultants, as an outsourced marketing department, or in close collaboration alongside your team.
We don’t just write the plan and leave
Of course we can if you want us to! No offense taken.
But our added value is that we ensure that once the right strategy is in place, you have the capabilities, resource and support to it bring to life.
That may include; engagement of team and wider organisations, CEO/board sell-ins, scoping and delivering training and capability programmes, project management, customer sales presentations, facilitating agency pitches and anything else needed to make it happen.
I would unhesitatingly recommend Abigail and her team to the industry for capability training and knowledge with a clear understanding of what marketers need to do the job.
Marketing Industry Expert (previously Managing Director of IPM)
They very effectively applied deep understanding of marketing processes to challenge, shape and guide our thinking.
Multichannel Marketing Excellence Director, GSK
Labyrinth were strategic, organised, pragmatic and rigorous in their approach. Commercial targets reached only 22 months into a 5 year step change brand plan.
CEO, Pukka Pies
Labyrinth helped us identify what we needed, managing our expectations, delivering within our timelines and overcoming any obstacles.
Trade Marketing Manager, SodaStream UK
They seamlessly fit into the wider team and truly feel like an extension of our organisation – a trait that is really unique and therefore makes Labyrinth so highly recommendable.
Head of Category & Insights, British Pepper & Spice
I have worked with 100’s of consultants… the very best – LISTEN ACTIVELY, THINK CAREFULLY and ADVISE HONESTLY. Abby at Labyrinth is the very best… and what’s more she’s lovely to have around!
Brands We Have Worked With
Who We Help
Brands & Businesses
Board Directors, Marketing Teams and Brand Managers…
We support you to create long-term strategic plans and roll up our sleeves to help you bring them to life.
Board Directors, Strategy and Account Handlers…
We know what clients need in their agency partners and provide you resource, pitch support and training to be best in class.
Training & Capability
Capability Managers, HR and Training Bodies…
Our accredited trainers share leading tools and techniques, ensuring your team have the skillsets to deliver growth.