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What We Do - Labyrinth Marketing
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What We Do

We are a Strategic Marketing and Capability consultancy

We help step change brands and marketers growth by setting long-term strategic marketing plans and capability programmes. We then support you to bring them to life through consultancy, training, mentoring, coaching and interim resource.

Whatever your challenge, we can help

We’ve been there and we get it. As ex client-side marketers, with experience across multiple markets and segments, proven track records and as accredited trainers for marketing bodies (CIM, IPM), we truly understand the opportunities, challenges and pressures on today’s marketing function.

However your marketing function supports your organisation (comms led or leading the commercial agenda of the organisation, with the customer needs at the heart) we are here to help and navigate the change.

And we know exactly how to get stuck in to help you.

Abby presenting at a whiteboard

Our Core Services are:

Long-term strategy

Setting the long-term commercial strategy for your brands and businesses. Whether this is because of a turnaround, preparing for sale or a desire to step change the growth, we are here.

Bring the plans to life

Having written the strategy or as stand-alone ‘step change projects’* we can lead key initiatives to deliver growth from building innovation pipelines, brand positioning, to finding you new agency partners. (*What we like to call ‘step-change’ projects; making significant, positive change for your business).

Interim resource

If you have a project or a challenge that needs immediate resource, we’re happy to roll up our sleeves and become an extension of your team. With our committed, can-do attitude, we’ll work in a way that suits you best and can also support your recruitment process and mentoring of the person that will come in to the role in the long-term.

Brand Planning

Through our Brand Planning Refreshed programme we can provide an external view/new insight, stretch your thinking as part of your existing process, or establish a new process – take the headache away and set up a new way.

What’s Your Challenge?

Chart - We Can Help With Chart - We Can Help With

How we do it

We support and empower the people behind the brands, businesses and agencies

Marketers are at our heart. We love what we do and genuinely care about individuals and teams behind the brands. We are passionate that they lead successful brands, but more importantly feel empowered and fulfilled personally and professionally in their careers.

And we get results

We understand the pressures to deliver commercial growth, as well deliver short and long term return on investment. Our strategies are commercially focused and results-orientated, stretching yet realistic. We strive to step change your commercial performance, as we have done in our own client-side careers and for our lovely clients – check out some of our case studies.

Labyrinth - Presentation - Observations Client side Expectation from 'Agency Marketers'

We’re different to other marketing consultants

We are just as concerned about you as a person as we are as you as a marketer or marketing team to deliver- as an accredited coach and Mentor we give you the support, encouragement, space, advice, empowerment to bring these step change projects and plans to life as well as being at the end of the phone for support with your day to day challenges.

Down to earth, no egos, lovely people who simply love what we do.

We are here to empower and support you.

We’re different as we up skill individuals as well as deliver business objectives and commercial results as we go. We show you what we are doing and why we are doing it, so you can use our tools and techniques should you choose to in the future.

We become an extension of your team

‘With you and for you’ we are hands on, collaborative, flexible and work with your business or agency in the way that suits you best; as external consultants, as an outsourced marketing department, or in close collaboration alongside your team.

We don’t just write the plan and leave

Of course we can if you want us to! No offense taken.

But our added value is that we ensure that once the right strategy is in place, you have the capabilities, resource and support to it bring to life.

That may include; engagement of team and wider organisations, CEO/board sell-ins, scoping and delivering training and capability programmes, project management, customer sales presentations, facilitating agency pitches and anything else needed to make it happen.


To ensure that no brand growth opportunity is missed because of lack of capability or resource.


I would unhesitatingly recommend Abigail and her team to the industry for capability training and knowledge with a clear understanding of what marketers need to do the job.

Carey Trevill
Marketing Industry Expert (previously Managing Director of IPM)

They very effectively applied deep understanding of marketing processes to challenge, shape and guide our thinking.

Brian Green
Multichannel Marketing Excellence Director, GSK

Labyrinth were strategic, organised, pragmatic and rigorous in their approach. Commercial targets reached only 22 months into a 5 year step change brand plan.

Rachael Bouch
CEO, Pukka Pies

Labyrinth helped us identify what we needed, managing our expectations, delivering within our timelines and overcoming any obstacles.

Michael Laws
Trade Marketing Manager, SodaStream UK

They seamlessly fit into the wider team and truly feel like an extension of our organisation – a trait that is really unique and therefore makes Labyrinth so highly recommendable.

Richard Cooper
Head of Category & Insights, British Pepper & Spice

I have worked with 100’s of consultants… the very best – LISTEN ACTIVELY, THINK CAREFULLY and ADVISE HONESTLY. Abby at Labyrinth is the very best… and what’s more she’s lovely to have around!

Alistair Mitchell

Our Clients

Brands We Have Worked With