What we offer

 
What We Offer
 

brand

Find out more>

  • External view and problem solving for client and agencies
  • Strategic planning short and long term
  • Lead brand planning or innovation pipeline development
  • Lead development of TTL integrated campaigns
  • Interim marketing leadership

step change

Find out more>

  • Step change project management
  • Recommend and build project teams
  • Additional resource requirements

training

Find out more>

  • Interim marketing leadership
  • Team support, mentoring & coaching
  • Recommend, build and deliver capability and training programmes

agency

Find out more>

  • Pitch Doctor for agencies
  • Additional Freelance Planning Resource
  • White label/brand planning/positioning workshops
  • Training, mentoring & capability support
  • Agency recruitment, selection, guidance and appointment

Recent and ongoing projects include:

 

Strategic Projects:

  • Reviewed a newly acquired brand's market position and conducted a situational summary to advise on opportunities to grow and recommended priorities

 

  • Developed a long-term strategic plan for a well-known household brand, to address their brand challenges and step change their growth plans

 

  • Led a well-known global brand team through the brand planning process including stakeholder buy-in

 

  • Provided a fresh external viewpoint of a team’s brand activities

 

  • Developed brand positioning and led an agency pitch process from brief to contractual appointment

 

  • Supported brand growth and development, and planned strategic and tactical campaigns for a luxury brand 

 

Training and Capability:

  • Built a capability framework for a leading global construction firm and worked with marketing leads to establish gaps, close gaps, tier across job levels & grades and supported the role-out to ensure it embedded within organisation 

 

  • Delivered strategic-planning training to agency account management team

 

  • Brand Training course on ‘How to build a strong brand proposition’

 

  • Developed an ROI training programme with finance team and delivered to whole marketing function

 

  • Created and implemented a senior marketing mentoring programme for leading pharmaceutical company

 

  • Led a capability programme to support the global roll-out of multi-channel digital platforms, to empower employees worldwide to step change their offering to customers