Training & Capability
We offer bespoke training, coaching and mentoring, delivered in-house or off-site by our experienced, CIM accredited course director and lecturer. We are highly experienced in meeting individuals’ or teams’ capabilities and needs. This can be achieved through a standalone bespoke programme or course designed to close a known knowledge gap, or to empower you or your team to embed specific projects or plans
The bespoke training programmes we offer vary from individual programmes to in-house training for marketing teams or functions. Individual training is usually needed when time is of the essence, or when the focus is on specific target areas for career progression or building confidence in a current role.
In-house training is usually used when a business wants to keep abreast of industry changes - such as the current key topics of insight trends and big data - or when there is a need to close a capability gap across an organisation’s marketing function.
Don't worry if you are unsure on what gaps to close – our marketing capability consultants can develop training programmes to meet you and your team’s specific capabilities and needs. We do this either as part of a brand or strategic project, to empower you or your team to continue to deliver, bring plans to life and build upon the processes we put in place; or as a bespoke training programme.
Our experience is founded on significant knowledge of CIM industry standards. We have advised many businesses on required competencies and taught across many of these competencies within the CIM syllabus – all this, alongside years of practical knowledge. Put simply: we can!
Examples of capability projects:
Reviewed and built a new global marketing competency framework
Scoped and led trial of external capability tool to identify marketers’ development needs and overall capability of function
Defined, built and rolled out a mentoring programme for senior marketers
Advised on the build of new brand planning process
Our marketing capability consultants can also offer mentoring or coaching to support you post-training. This will help to embed learning and demonstrate ability within your organisation, to secure your desired next step on your marketing journey.
Labyrinth designed and delivered a 3-hour session around return of investment for our marketing budgets to our marketing team of approximately 50 people. A natural ability when presenting information to connect with the audience and make it look effortless. She answered questions from the team and sounded both credible and authoritative.
Fiona, Senior Capability Manager, Britvic
Example of recent training course content:
How to develop brands and create points of difference
Step change ROI
How to set KPIs and measure their delivery
Helping individuals with P&L understanding, strategy development and processes
Training to support the rollout of a new briefing process
Training & Capability - How we can help