BRANDS & BUSINESSES

Marketing Directors, Brand Managers, Insight teams, CMOs and business owners… It is an exciting time for marketers to be leading the commercial agenda of the organisation and be the voice of your consumer to drive innovation and growth.

It is also an overwhelming time; as modern marketers we are no longer just responsible for marketing comms or sales support. Our broadened remit means owning all aspects of the consumer journey (from big data and innovation pipeline to customer service and commercials), which can be daunting and time-consuming, especially combined with other pressures of life.

We’ve got your back and are here to help – whether that’s resource, upskilling & training for you and your team, or a fresh pair of eyes to give you external perspective.

Why call us?

Call us when…

You have ambitious commercial targets to meet and need a long term strategic plan
You want to capitalise on a market/category opportunity and act quickly
You need to turnaround your brand performance, uncovering fresh insight
You need a new marketing strategy during and post Covid-19
You need to refresh your brand planning process
You’re under-resourced and need an experienced team to step in
You’ve recently moved roles and need an external viewpoint/strategic support
You’re looking to motivate and upskill your team with the latest marketing tools and techniques
There’s been a flux/change in your team and you need to take stock of skills gaps, remits and capabilities
You need to refresh your agency structure and need someone to shortlist and facilitate the agency pitch process
You’re feeling overwhelmed and looking for coaching and mentoring
You need a better work/life balance and want someone who’s got your back

Our Core Services are:

Long-term strategy

Setting the long-term commercial strategy for your brands and businesses. Whether this is because of a turnaround, preparing for sale or a desire to step change the growth, we are here.

Bring the plans to life

Having written the strategy or as stand-alone ‘step change projects’* we can lead key initiatives to deliver growth from building innovation pipelines, brand positioning, to finding you new agency partners. (*What we like to call ‘step-change’ projects; making significant, positive change for your business).

Interim resource

If you have a project or a challenge that needs immediate resource, we’re happy to roll up our sleeves and become an extension of your team. With our committed, can-do attitude, we’ll work in a way that suits you best and can also support your recruitment process and mentoring of the person that will come in to the role in the long-term.

Brand Planning

Through our Brand Planning Refreshed programme we can provide an external view/new insight, stretch your thinking as part of your existing process, or establish a new process – take the headache away and set up a new way.

Build market leading marketing teams

From setting the vision for the marketing, to defining the competencies and capabilities that will deliver this through a clear and motivating capability framework. We can help you embed this with your organisation by setting job specs, role profiles, assessment audits and training to close the gaps. Plus formalise internal processes to bring these competencies to life.

Training & Capability

We can train you and your teams as a stand-alone project or programme to support the team with the technical and also soft skills to deliver the required work streams or change. Our accredited trainers train across the spectrum from marketing strategy to digital marketing and KPI’s and ROI.

Coaching & Mentoring

We’ll give you the headspace and/or advice you need to take the strategy or projects forward to tackle day-to-day internal politics, brand challenges or situations. Or even time for you to think about what’s next for you or your team. We are at the end of phone, whatsapp, Zoom or face to face, whenever you need us.

Case Studies

Twist Tea

British Pepper and Spice pestle and mortar

British Pepper & Spice

Britvic

view all cases studies

Labyrinth helped us identify what we needed, managing our expectations, delivering within our timelines and overcoming any obstacles.

Michael Laws
Trade Marketing Manager, SodaStream UK

They seamlessly fit into the wider team and truly feel like an extension of our organisation – a trait that is really unique and therefore makes Labyrinth so highly recommendable.

Richard Cooper
Head of Category & Insights, British Pepper & Spice

They very effectively applied deep understanding of marketing processes to challenge, shape and guide our thinking.

Brian Green
Multichannel Marketing Excellence Director, GSK

I have worked with 100’s of consultants… the very best – LISTEN ACTIVELY, THINK CAREFULLY and ADVISE HONESTLY. Abby at Labyrinth is the very best… and what’s more she’s lovely to have around!

Alistair Mitchell
CEO, TBK

Labyrinth were strategic, organised, pragmatic and rigorous in their approach. Commercial targets reached only 22 months into a 5 year step change brand plan.

Rachael Bouch
CEO, Pukka Pies

I would unhesitatingly recommend Abigail and her team to the industry for capability training and knowledge with a clear understanding of what marketers need to do the job.

Carey Trevill
Marketing Industry Expert (previously Managing Director of IPM)