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Agencies - Labyrinth Marketing
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Managing Directors, Planners, Client Service Directors, Creative teams, Account Management… As many agencies are aware, your clients are being increasingly tasked with leading the commercial agenda of the organisation. The deliverables within their marketing team have broadened and they now often have to take on wider responsibilities not just brand communications.

This means they look to their agencies to become a true extension of their team to support them and we want to help your agency team to have the right skills to meet your client’s changing needs.

We’re a team of ex-client-side marketers who’ve been there and we get the challenges that your clients are facing. We support agencies through pitch & RFP responses (with client viewpoint), planning and strategy resource, plus training, mentoring and up skilling your team.

Creative Agency
Abby & Vicki in a meeting

Why call us?

Call us when…

  • You need a client-side viewpoint in response to a brief or pitch
  • You need new insight to respond to a brief
  • You’re looking to outsource your strategy and account management and only pay for what you use
  • You are looking for training/advice on what clients are looking for in their agency partnership
  • You need to offer your client added value showing you understand how their role has changed and how else you can support them (i.e. brand planning)
  • You are looking to provide in-house training to motivate your team and support their PDP and personal growth
  • You need an experienced external marketer to facilitate your client workshops
  • Relationships with client have gone stale and you’re looking for inspiration to reconnect with your client again


Abby also works with the IPM as a trainer for the IPM diploma – an essential guide to Account Management for those who are ultimately the front line of brilliant client relationships. For more information visit IPM Diploma.

Our Core Services are:

Agency Support

To provide a client side view, strategic thinking or up skilling agency teams to become true strategic agency partners and meet client changing needs.

Training & Capability

We can train you and your teams as a stand-alone project or programme to support the team with the technical and also soft skills to deliver the required work streams or change. Our accredited trainers train across the spectrum from marketing strategy to digital marketing and KPI’s and ROI.

Interim resource

If you have a project or a challenge that needs immediate resource, we’re happy to roll up our sleeves and become an extension of your team. With our committed, can-do attitude, we’ll work in a way that suits you best and can also support your recruitment process and mentoring of the person that will come in to the role in the long-term.

Coaching and Mentoring

We’ll give you the headspace and/or advice you need to take the strategy or projects forward to tackle day-to-day internal politics, brand challenges or situations. Or even time for you to think about what’s next for you or your team. We are at the end of phone, whatsapp, Zoom or face to face, whenever you need us.


Chart - Challenge > How Can We Help? > What We Offer Chart - Challenge > How Can We Help > What We Offer


Our Refreshed Brand Planning service is here to take the head-ache away for your clients and give agencies the opportunity to be part of the process. We give marketers the time and inspiration to think strategically, whilst we facilitate the process with creative tools and techniques to stretch your thinking and motivate the whole client-agency team.


Case Studies

Abby presenting next to a whiteboard
Butterfly London
Post-it notes on a table
Supporting Agency Pitches
Writing on post-it notes

I have worked with 100’s of consultants… the very best – LISTEN ACTIVELY, THINK CAREFULLY and ADVISE HONESTLY. Abby at Labyrinth is the very best… and what’s more she’s lovely to have around!

Alistair Mitchell

I would unhesitatingly recommend Abigail and her team to the industry for capability training and knowledge with a clear understanding of what marketers need to do the job.

Carey Trevill
Marketing Industry Expert (previously Managing Director of IPM)

Labyrinth helped us identify what we needed, managing our expectations, delivering within our timelines and overcoming any obstacles.

Michael Laws
Trade Marketing Manager, SodaStream UK

They seamlessly fit into the wider team and truly feel like an extension of our organisation – a trait that is really unique and therefore makes Labyrinth so highly recommendable.

Richard Cooper
Head of Category & Insights, British Pepper & Spice

They very effectively applied deep understanding of marketing processes to challenge, shape and guide our thinking.

Brian Green
Multichannel Marketing Excellence Director, GSK

Labyrinth were strategic, organised, pragmatic and rigorous in their approach. Commercial targets reached only 22 months into a 5 year step change brand plan.

Rachael Bouch
CEO, Pukka Pies

Our Agency Clients

Brands We Have Worked With


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