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Training & Capability - Labyrinth Marketing
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Marketing teams, HR, Capability Managers, Training Directors, Learning & Development Managers, Marketing Bodies… As Marketing becomes the leading function to drive business growth, changes in consumer trends, technology and organisational structure (to name only a few) may require you to address skills gaps and invest in your organisational culture.

This could include: change management, internal comms, leadership skills for management, in-house training, capability frameworks and cultural alignment.

As accredited trainers and coaches, we can help you identify skills gaps and build a process, recruit a team or create training programmes to ensure your teams are motivated and your organisation has the capabilities to succeed.

We can also help you to build capability frameworks to define the role of your marketing function within your organisation, roles and responsibilities, assess skills levels, identify gaps, create bespoke training programmes and provide targeted support for individuals in your team through mentoring and coaching.

We care about the people behind businesses as much as delivering the business objectives themselves. We want them to feel empowered, confident and love what they do, and we can help you to bring that to life.


Labyrinth Agency
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Why call us?

Call us when…

  • You have had (or looking to make) an organisational restructure and need a process to manage change
  • You have identified an opportunity and need to build and recruit a new team with capabilities to deliver
  • You are looking to provide in-house training to motivate your team and support their PDP and personal growth
  • You need to refresh your brand planning process, sharing new tools and techniques with your team and other departments
  • You’ve recently moved roles and need an external viewpoint/strategic support on the capabilities and skills gaps of your current marketing function


Bring the plans to life

Having written the strategy or as stand-alone ‘step change projects’* we can lead key initiatives to deliver growth from building innovation pipelines, brand positioning, to finding you new agency partners. (*What we like to call ‘step-change’ projects; making significant, positive change for your business).

Brand Planning

Through our Brand Planning Refreshed programme we can provide an external view/new insight, stretch your thinking as part of your existing process, or establish a new process – take the headache away and set up a new way.

Build market leading marketing teams

From setting the vision for the marketing, to defining the competencies and capabilities that will deliver this through a clear and motivating capability framework. We can help you embed this with your organisation by setting job specs, role profiles, assessment audits and training to close the gaps. Plus formalise internal processes to bring these competencies to life.

Training & Capability

We can train you and your teams as a stand-alone project or programme to support the team with the technical and also soft skills to deliver the required work streams or change. Our accredited trainers train across the spectrum from marketing strategy to digital marketing and KPI’s and ROI.

Coaching and Mentoring

We’ll give you the headspace and/or advice you need to take the strategy or projects forward to tackle day-to-day internal politics, brand challenges or situations. Or even time for you to think about what’s next for you or your team. We are at the end of phone, whatsapp, Zoom or face to face, whenever you need us.

Agency support

To provide a client side view, strategic thinking or up skilling agency teams to become true strategic agency partners and meet client changing needs.


Chart - Challenge Arisen > Who We Help > How We Help Chart - Challenge Arisen > Who We Help > How We Help

Brand Planning training & tools

Our Refreshed Brand Planning service is here to take the head-ache away, giving marketers the time and inspiration to think strategically, whilst we facilitate the process with creative tools and techniques to stretch your thinking and motivate the whole team.


Case Studies

Abby presenting next to a whiteboard
Butterfly London
Two glasses being clinked together
Sodastream in a glass

Labyrinth were strategic, organised, pragmatic and rigorous in their approach. Commercial targets reached only 22 months into a 5 year step change brand plan.

Rachael Bouch
CEO, Pukka Pies

They very effectively applied deep understanding of marketing processes to challenge, shape and guide our thinking.

Brian Green
Multichannel Marketing Excellence Director, GSK

I would unhesitatingly recommend Abigail and her team to the industry for capability training and knowledge with a clear understanding of what marketers need to do the job.

Carey Trevill
Marketing Industry Expert (previously Managing Director of IPM)

They seamlessly fit into the wider team and truly feel like an extension of our organisation – a trait that is really unique and therefore makes Labyrinth so highly recommendable.

Richard Cooper
Head of Category & Insights, British Pepper & Spice

Labyrinth helped us identify what we needed, managing our expectations, delivering within our timelines and overcoming any obstacles.

Michael Laws
Trade Marketing Manager, SodaStream UK

I have worked with 100’s of consultants… the very best – LISTEN ACTIVELY, THINK CAREFULLY and ADVISE HONESTLY. Abby at Labyrinth is the very best… and what’s more she’s lovely to have around!

Alistair Mitchell

Our Clients

Brands We Have Worked With


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