Case Study: Pukka Pies – Campaign Management

 
Through the Line Relaunch Campaign Delivery

pukka logo

THE BRIEF

To deliver Year 1 of Pukka Pies’ long term strategy to re-launch the brand with their 1st through the line campaign, encompassing ATL, BTL, packaging relaunch and digital

 

 

OUR ROLE

Build and manage all agency structure for ATL, BTL, PR, Packaging, in store and digital agencies, to deliver TTL campaign providing defined brand growth; consulting throughout

 

 

RESULTS

Grocer ad of the week – in first week of launch

Increase in sales performance across all major retailers

Large scale TV, OOH, Digital, PR and in-store campaign reaching our target audience at multiple touchpoints

Huge increase in traffic to redesigned website