Case Study: Pukka Pies – Campaign Management

Through the Line Relaunch Campaign Delivery

pukka logo


To deliver Year 1 of Pukka Pies’ long term strategy to re-launch the brand with their 1st through the line campaign, encompassing ATL, BTL, packaging relaunch and digital




Build and manage all agency structure for ATL, BTL, PR, Packaging, in store and digital agencies, to deliver TTL campaign providing defined brand growth; consulting throughout




Grocer ad of the week – in first week of launch

Increase in sales performance across all major retailers

Large scale TV, OOH, Digital, PR and in-store campaign reaching our target audience at multiple touchpoints

Huge increase in traffic to redesigned website



We came to Labyrinth in January 2016, when we had a clear vision to step change our growth through disruptive sales but needed strategic plans to allow us to achieve this vision. Labyrinth were strategic, organised, pragmatic and rigorous in their approach. They built robust long term plans with clear actions to bring the identified growth opportunities to life. They are great at stakeholder management which allowed us to gain buy in to the long term plan and steps required to bring these plans to life with minimal push back from our board. They then supported us to bring these plans to life, through building and managing an all agency approach. Agency selection and appointment proved how helpful their extensive networks are across the agency world. Labyrinth are ROI focused and have been flexible working with my teams, overall a pleasure to work with'

Rachael Bouch, CEO, Pukka Pies