Case Study: Pukka Pies – Brand Development

Leading the thinking to unlock ambitious 5 year target

pukka logo

THE BRIEF

Develop long term strategy to define how Pukka Pies can step change their growth
and meet ambitious 5-year targets

 

 

OUR ROLE

Review current position, Analyse market place/data

Scope growth platform and size each opportunity

Define what is required to unlock those growth opportunities

 

 


RESULTS

Board buy-in

Requested support to redefine brand positioning, to leverage identified Year 1 grocery

Build an all-agency structure to deliver