Case Study: Teisseire

Strategic review

THE BRIEF

To lead a strategic review for the UK market to provide market entry recommendations for a newly purchased French syrup which is considered as 1 of the 3 key brands which has the potential to become a $1 billion brand by 2020 to take Britvic into market leadership

 

 

OUR ROLE

The Labyrinth Marketing team  led a full UK strategic review for the Teisseire brand

Conducted a full situation analysis, scoped

Sized possible markets for entry

Developed a three-year calendar and activation plan

 

 

 

RESULTS

The team successfully gained buy in at Board Level and completed a successful handover to the brand teams to bring plans to life