In-depth Market Analysis with Actionable Recommendations
Following the acquisition of Thornton's into the Ferrero brand, Ferrero required additional resource and capability to analyse the market opportunities for their Toffee and Fudge proposition - a new and unfamiliar market, outside of their core competency of Chocolate.
WHO WE HELPED
Marketing Director, Marketing Team and Insights Team
HOW WE HELPED
We collaborated with the Insights team to build a robust strategy to present to the board.
We reviewed the market opportunities and gave recommendations on how to unlock profitable growth in a highly competitive and saturated market place.
We achieved this by defining the target audience and proposition and providing tactical recommendations for the business to bring to life - production, staff training etc..
Business alignment to understand the growth opportunities
Delivered a full report of strategies to unlock-category segments identifying recommended focus areas, target audience and positioning recommendation to provide POD vs. competition.
Tactical recommendations to bring each to life, brand review, EPD, innovation, outlet experience, range review to maintain and improve listing etc...
Worked with Insight and Sales to commercially size each of the opportunities.
Presentation deck to gain board buy in.